Smorz

by Kellogg's

2003 – 2013 RARE REVIVALS

A serial zombie — three deaths and two comebacks so far. Currently missing from shelves, but history says stay tuned.

Chocolatey graham squares and marshmallows that made s'mores a breakfast food, no campfire required. Kellogg's first killed it in 2013 — and that was only the beginning of the story.

🧾 One more thingSmorz keeps dying and rising: discontinued in 2013, revived in 2015, killed again in 2019, then resurrected in January 2021 after a Change.org petition Kellogg's publicly credited. By late 2025, fans reported it had vanished once more.

Filed under: Cereal · the ’00s & later

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