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AISLE 3 Β· CEREAL
Chex Gluten Free Oatmeal
by General Mills
Gone since October 2015, when the final shipments went out. The ready-to-eat Chex cereals carried on. Some coverage linked the oatmeal's death to that year's gluten-free Cheerios controversy; no source establishes the connection.
Last verified Nov 8, 2026
General Mills bet that gluten-free Chex fans wanted a hot breakfast too, and in 2014 rolled out oatmeal pouches in Original, Apple Cinnamon and Maple Brown Sugar. About a year later it was shipping the last boxes.
π§Ύ One more thingGeneral Mills' explanation was refreshingly blunt: its oatmeal products 'were not meeting performance expectations.' In the same breath it pointed out that it still sold more than 850 other gluten-free products.
Filed under: Cereal Β· the β00s & later
π Timeline
- 2014General Mills announced gluten-free Chex hot oatmeal on its June earnings call.
- 2014It reached stores that summer in Original, Apple Cinnamon and Maple Brown Sugar, in boxes of six pouches.
- 2015In September General Mills said it was discontinuing the line, with final shipments to retailers in October.
β People also ask
Why was Chex oatmeal discontinued?
General Mills said its oatmeal products were not meeting performance expectations, and some major retailers had already dropped them.
Are Chex cereals still made?
Yes. Only the hot oatmeal line ended; the ready-to-eat Chex cereals stayed on sale.
π§Ύ Sources
- Prepared Foods, Gluten Free Chex Oatmeal (2014)
- just-food, General Mills pulls plug on gluten-free Chex oatmeal (2015)
- Celiac.com, General Mills pulls plug on gluten-free Chex oatmeal (2015)
π―οΈ Shoppers also mourned