Collections
Hand-written tours through the archive: the patterns, the rivalries and the comebacks, told one product at a time.
Clear cola, coffee cola, guarana, floating gel balls and a soda for people who hated ads: nine '90s drinks and why nearly all of them fizzled.
9 productsTwelve fast food misfires, from the Hula Burger to Satisfries: what each chain was trying to do, and the specific reason it didn't work.
12 productsTen snacks that lasted 51 to 171 years, and what finally ended them: a bankruptcy, a portfolio cull, a gum exit, a sibling bar and a lot of silence.
10 productsTwelve freezer-case treats that vanished, from ice cream truck bars to kids' TV dinners and superpremium pints, and why frozen products die so quietly.
12 productsTwelve discontinued snacks, drinks and fast-food items that came back, who revived each one, and whether the comeback is the product you remember.
12 products