Regal Crown Sours
Back since June 2018 via Iconic Candy, and once again made in the UK. The original end was never dated — production ceased around 1990 when the Trebor–Allen partnership dissolved; treat the year as an anchor, not a record.
Last verified Nov 7, 2026
The sour cherry rolls on American drugstore counters were secretly British — boiled by Trebor in England from 1953 and imported by Murray-Allen. Tart enough to make dignity impossible.
Filed under: Candy & Gum · the ’70s & earlier
📅 Timeline
- 1953Born of the Murray-Allen–Trebor partnership, with sworn US first use in 1953 — every roll boiled by Trebor in England and imported.
- 1985The US trademark registration expired in June — the mark's death, not yet the candy's.
- 1989Cadbury acquired Trebor, Britain's biggest sugar-confectionery maker.
- 1990With the Trebor–Allen partnership dissolved, production ceased entirely. No document dates it; leftover rolls reportedly lingered at newsstands into the mid-'90s.
- 2018Relaunched June 20 by Iconic Candy, made once again in the UK.
❓ People also ask
Are Regal Crown Sours back?
Yes — Iconic Candy relaunched them in June 2018. Sour cherry, lemon, apple and grape rolls and peg bags are sold through candy retailers today.
When were they originally discontinued?
It was never officially dated. Production ceased when the Trebor–Allen partnership dissolved around Cadbury's 1989 takeover of Trebor; accounts smear the end anywhere from 1985 to 1995, so our 1990 is an anchor, not a record.
Were Regal Crown Sours American?
Only at the cash register. The rolls were made in England by Trebor and imported by Murray-Allen of Chicago — which is why a British merger could kill an American drugstore staple.
🧾 Sources
- Candy Industry / Snack & Bakery, Reed's, Regal Crown hard candies back on the market (2018)
- Iconic Candy, Brand History (2026)
- Grace's Guide, Cadbury Trebor Bassett (2024)
- USPTO TSDR, REGAL CROWN trademark record (first use 1953) (1963)