PB Max

by Mars

1990 – 1994 GONE FOREVER

Yes — PB Max was discontinued in 1994 after 4 years on shelves, and it has not come back.

A slab of real peanut butter on a crunchy cookie, drowned in milk chocolate. By most accounts it sold extremely well — which makes its death the strangest on this list.

🧾 One more thingAccording to industry legend, the Mars family discontinued it simply because they personally disliked peanut butter. Tens of millions in sales, overruled by taste.

Filed under: Candy & Gum · the ’90s

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