Mtn Dew Rise Energy
Gone. Renamed Mtn Dew Energy in late 2021 after the trademark ruling, the line was discontinued in January 2024 with a notice on the Rockstar Energy website pointing fans to Rockstar. Mtn Dew Kickstart was not affected.
Last verified Nov 3, 2026
A sugar-free Mountain Dew built for the morning, launched in 2021 with LeBron James and a can full of caffeine, zinc and citicoline. It lost its name in court within eight months and the rest of itself by 2024.
Filed under: Drinks & Sodas · the ’00s & later
📅 Timeline
- 2021In March, PepsiCo launched Mtn Dew Rise Energy in six flavors as the first product of a multiyear deal with LeBron James.
- 2021On November 3, a federal judge in New York granted Rise Brewing Co. a preliminary injunction barring PepsiCo from using the Rise name on canned energy drinks.
- 2021PepsiCo renamed the line Mtn Dew Energy.
- 2022The Second Circuit appeals court vacated the injunction; the case was later settled confidentially.
- 2024In January, a notice on the Rockstar Energy website said Mtn Dew Energy was being discontinued.
❓ People also ask
Why did Mtn Dew Rise change its name?
Rise Brewing Co., a cold-brew coffee company, sued for trademark infringement, and in November 2021 a judge ordered PepsiCo to stop using the Rise name while the case went on.
How much caffeine was in Mtn Dew Rise Energy?
About 180 mg per 16-ounce can, with zero added sugar, 25 calories, plus citicoline and zinc.
What replaced Mtn Dew Energy?
PepsiCo's discontinuation notice pointed drinkers to its Rockstar Energy brand. Mtn Dew Kickstart, a separate line, continued.
🧾 Sources
- Food Dive, PepsiCo launches Mtn Dew energy drink amid push into functional offerings (2021)
- Food Business News, PepsiCo partners with LeBron James on new Mtn Dew energy drink (2021)
- BevNET, PepsiCo to Rebrand MTN Dew Rise Energy Following Court Order (2021)
- Stack3d, MTN Dew Energy drink discontinued (2024)