Josta

by PepsiCo

1995 – 1999 GONE FOREVER

Yes — Josta was discontinued in 1999 after 4 years on shelves, and it has not come back.

The first major U.S. soda made with guarana — essentially an energy drink years before energy drinks existed. Its panther mascot told you to ‘better do the good stuff now.’

🧾 One more thingPepsi pulled the plug in 1999, right before the Red Bull boom turned energy drinks into a multi-billion dollar industry. Legendarily bad timing.

Filed under: Drinks & Sodas · the ’90s

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