Milk Shake

by Hollywood Candy

1927 – 1996 GONE FOREVER

Gone. A law-firm summary of the Hershey case says it sold "until the 1990s," and 1996, when Hershey bought Leaf, is the usual end date, with no announcement behind it. The launch year also varies, from 1927 to about 1929.

Last verified Nov 4, 2026

A malted nougat bar from the company behind PayDay and Zero, made for most of the century. Its two siblings stayed on the shelf when Hershey took over the family. The Milk Shake did not.

🧾 One more thingIn 2011 an outsider tried to revive it by registering the name. Hershey opposed him and won at the trademark board in 2013, because it had been using MILKSHAKE on Kit Kat and Whopper products since 2005.

Filed under: Candy & Gum · the ’70s & earlier

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📅 Timeline

1927The bar is usually dated to this year, when Frank Martoccio took over the Minneapolis candy business that became Hollywood.
1938The company moved to Centralia, Illinois.
1980The Centralia plant burned.
1988Leaf bought the Hollywood brands.
1996Hershey bought Leaf, kept PayDay and Zero, and the Milk Shake bar ended by most accounts.
2013The Trademark Trial and Appeal Board sustained Hershey's opposition to a 2011 revival attempt.

❓ People also ask

Who made the Milk Shake candy bar?

Hollywood Candy of Minneapolis, later Hollywood Brands of Centralia, Illinois, which also made PayDay and Zero.

Why can't anyone bring the Milk Shake bar back?

One man tried in 2011. The trademark board ruled in Hershey's favor, finding Hershey held valid rights to MILKSHAKE through its use on other candy.

🧾 Sources

Arnold & Porter, Hershey Victorious Before Trademark Trial and Appeal Board Regarding MILKSHAKE Trademark (2014)
USPTO TTABVue, Opposition No. 91200575
Wikipedia, Hollywood Candy Company
Snack History, Milkshake Candy Bar

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