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AISLE 4 · CANDY & GUM

Marathon Bar

by Mars
1973 – 1981 GONE FOREVER

Yes — Marathon Bar was discontinued in 1981 after 8 years on shelves, and it has not come back.

Eight inches of braided caramel covered in chocolate, sold with a ruler printed on the wrapper to prove the point. Candy as a feat of civil engineering.

🧾 One more thingIts spiritual twin lives on in the U.K. as Cadbury’s Curly Wurly — American devotees have been importing them for decades.

Filed under: Candy & Gum · the ’70s & earlier

🕯️ Shoppers also mourned