🕳️
AISLE 4 · CANDY & GUM
Life Savers Holes
by Life Savers
Yes — Life Savers Holes was discontinued in 1995 after 5 years on shelves, and it has not come back.
The genius pitch: sell the ‘holes’ punched from the middle of Life Savers as tiny candy balls. America loved the joke; the packaging, less so.
🧾 One more thingThe original flip-top tubes were recalled over child-safety concerns almost immediately, and the brand never got its momentum back.
Filed under: Candy & Gum · the ’90s
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