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AISLE 1 · DRINKS & SODAS
Hiball Energy
by Hiball
Back. Anheuser-Busch, which bought Hiball in 2017, discontinued it by 2023. New owner Tilray relaunched it online in 2024 and returned it to Whole Foods stores nationwide in 2025, and Hiball's own store was selling it in 2026.
Last verified Nov 9, 2026
A sparkling energy drink built on caffeine, guarana and ginseng that was headed for Whole Foods shelves nationwide by 2008. Anheuser-Busch bought it, watched growth slow to a crawl, and turned it off.
🧾 One more thingWhen A-B sold eight of its brands to Tilray in 2023 for $85 million, the package included the already-discontinued Hiball. Tilray, a Canadian cannabis company, rebuilt the recipe as it stood before the shutdown and brought it back.
Filed under: Drinks & Sodas · the ’00s & later
📅 Timeline
- 2005Hiball Energy launched.
- 2017Anheuser-Busch bought Hiball to expand its non-alcoholic portfolio.
- 2023A-B discontinued the brand, then included it in an $85 million sale of eight brands to Tilray in August.
- 2024Tilray brought Hiball back online, selling through Amazon.
- 2025Hiball returned to Whole Foods stores nationwide.
❓ People also ask
Is Hiball Energy discontinued?
It was, in 2023, under Anheuser-Busch. Tilray relaunched it in 2024, and it is sold again online and at Whole Foods.
Who owns Hiball now?
Tilray Brands, which bought it from Anheuser-Busch in 2023.
🧾 Sources
- FoodNavigator, Hi*Ball capitalizes on clean energy drink boom (2025)
- BeverageDaily, Tilray Brands acquires eight craft beer & beverage brands from Anheuser-Busch (2023)
- Benzinga, Tilray's Hi*Ball Energy Returns To Whole Foods Market (2025)
- Hiball, Hi*Ball online shop (2026)
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