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AISLE 1 Β· DRINKS & SODAS

Fresh Samantha

by Fresh Samantha
1992 – 2003 GONE FOREVER

Gone. Odwalla, by then owned by Coca-Cola, stopped selling Fresh Samantha drinks on July 1, 2003. Sam Lives!, the 2015 smoothie line from the original Samantha, was a new brand, not a revival.

Last verified Nov 9, 2026

A Maine family's juice company, named for their two-year-old daughter, that became a New England cooler staple in the 1990s. Mango Mama and about sixteen other juices and smoothies carried a little girl's name on every bottle.

🧾 One more thingOdwalla bought its smaller rival in 2000, then pulled the brand three years later to focus on its own juices. Samantha Levin, grown up, launched a separate smoothie line called Sam Lives! at a Portland, Maine Whole Foods in 2015.

Filed under: Drinks & Sodas Β· the ’90s

πŸ“… Timeline

  1. 1992Douglas Levin and Abby Carter founded Fresh Samantha in Maine, naming it for their daughter.
  2. 1997Sales reached about $7 million, up from $2.8 million the year before, according to Forbes.
  3. 2000Odwalla acquired Fresh Samantha.
  4. 2003Odwalla stopped selling Fresh Samantha drinks on July 1.
  5. 2015Samantha Levin launched Sam Lives!, a separate smoothie brand, in Portland, Maine.

❓ People also ask

What happened to Fresh Samantha juice?

Odwalla bought the company in 2000 and discontinued the brand on July 1, 2003, to focus on its own Odwalla line.

Who was Samantha?

Samantha Levin, the founders' daughter, who was 2 when her parents started the company in 1992.

🧾 Sources

  1. Portland Press Herald, Fresh from Samantha, healthful drinks in the family tradition (2015)
  2. The Dartmouth, Samantha going, going, gone (2003)
  3. BevNET, Odwalla Pulls Plug on Fresh Samantha Line (2003)
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