Smooth & Dreamy
Gone since about 2012. Unilever never announced the retirement; dedicated ice-cream blogs recorded it season by season, and the trademark was left to die in 2017.
Last verified Nov 7, 2026
Breyers' 2009 bid for guilt-free scoops: eleven 'all natural' half-fat varieties, soon joined by bars and sandwiches. Three seasons later the name was gone — and so was the all-natural promise.
Filed under: Frozen & Dairy · the ’00s & later
📅 Timeline
- 2009Sworn first use March 2; national launch that July — eleven 'all natural' varieties with half the fat and 30 percent fewer calories.
- 2010Line extended to ice cream bars and sandwiches at 120-160 calories.
- 2012The Smooth & Dreamy name was retired around the end of the season; its '1/2 the fat' successor quietly dropped the all-natural claim.
- 2013The renamed half-fat line didn't return for the season — the same year Breyers relabeled much of its range 'frozen dairy dessert.'
- 2017The trademark was cancelled in August, unrenewed.
❓ People also ask
When was Breyers Smooth & Dreamy discontinued?
Around 2012, with no announcement. Dedicated ice-cream blogs recorded the retirement season by season, dead retail listings corroborate it, and the 2017 trademark lapse closed the record.
Is it the same as Breyers Delights?
No — Delights was a separate low-calorie line from 2017. Breyers 'Smooth & Creamy' yogurt is unrelated too.
Why did it disappear?
Unilever never said. Its own replacement dropped the all-natural pitch the line was built on, and the light-ice-cream shelf churned brutally in those years.
🧾 Sources
- Refrigerated & Frozen Foods, Breyers Smooth & Dreamy All Natural, Half-Fat ice creams (2009)
- Food Processing, Breyers Introduces Smooth & Dreamy Ice Cream Bars and Sandwiches (2010)
- On Second Scoop, Breyers 1/2 the fat Dark Chocolate Velvet, formerly Smooth & Dreamy (dated updates) (2013)
- USPTO TSDR, SMOOTH & DREAMY trademark record (first use March 2, 2009; cancelled 2017) (2017)