Eggo Waf-fulls

by Eggo

2000 – 2008 GONE FOREVER

Gone — Waf-fulls arrived in 2000 and quietly disappeared around 2008 (no exact discontinuation date was ever announced), and Kellogg’s confirmed in 2023 that they are not coming back.

A frozen waffle with the jam already sealed inside — strawberry, blueberry or apple cinnamon — built so a kid could toast breakfast and eat it on the way to the bus. They thinned out of freezer cases in the late 2000s without anybody announcing a thing.

🧾 One more thingKellogg’s finally explained itself on X in April 2023: the Waf-fulls went away ‘because they did not have enough fans.’ Petition signers took this badly, insisting their own supermarkets could never keep the boxes in stock.

Filed under: Frozen & Dairy · the ’00s & later

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