Torengos

by Procter & Gamble

2001 – 2004 GONE FOREVER

Gone around 2004 — still shipping at Christmas 2003, erased from P&G's own brand roster by the next annual report. Retellings often say 2003; the documents say it lived a little longer.

Last verified Nov 7, 2026

Triangular tortilla chips in a triangular canister — Procter & Gamble applying the full Pringles playbook to corn, launched in December 2001 with a $60 million campaign. Within two years it had vanished from P&G's own brag sheet.

🧾 One more thingTorengos' clearest obituary is an absence: it appears in the key-brands table of P&G's 2003 annual report and is simply missing from the 2004 edition — no announcement, no farewell, no paper trail since.

Filed under: Snacks & Chips · the ’00s & later

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📅 Timeline

2001Launched December 3 — the sworn first-use date in P&G's trademark filing, the same date the Memphis Business Journal covered the rollout — behind a $60 million campaign.
2003Still one of P&G's named "key brands" in the annual report filed that September, and still in trade coverage that December.
2004Absent from the key-brands table of P&G's next annual report — the closest thing to an obituary the chip ever got. No P&G filing mentions it again.
2012P&G sells Pringles to Kellogg, completing the long exit from snacks that Torengos' failure foreshadowed.

❓ People also ask

When were Torengos discontinued?

Around 2004. They were still shipping at Christmas 2003 and simply vanish from P&G's paperwork after that — no announcement was ever made. Many retellings say 2003.

What were Torengos?

Triangular corn tortilla chips stacked in a triangular canister — P&G applying the Pringles formula to tortilla chips, launched in December 2001.

🧾 Sources

USPTO TSDR, TORENGOS trademark record, serial 75755239 (2001)
SEC EDGAR, P&G FY2003 Annual Report (10-K exhibit EX-13, key brands table) (2003)
SEC EDGAR, P&G FY2004 Annual Report (10-K exhibit EX-13, key brands table) (2004)

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