S'mores Crunch
Rare revivals only. The original run was 1982 to 1988, followed by an undated blip in the 1990s and the 2024 Walmart run, now ended. General Mills' records list it under two names — S'mores Grahams and S'mores Crunch.
Last verified Nov 6, 2026
Golden Grahams' campfire cousin: chocolatey graham squares and tiny marshmallows that held a shelf for six years in the 1980s. It has wandered back out of the woods roughly once a generation since.
📅 Timeline
- 1982Launched: chocolatey graham squares with bite-size marshmallows — effectively Golden Grahams' campfire spinoff.
- 1988Discontinued after a six-year original run; a brief, undated reintroduction followed sometime in the 1990s.
- 2024Returned to Walmart in February as "Golden Grahams S'mores," a $4.93 limited run — one of three throwback cereals General Mills revived that year.
- 2026Gone from loose-cereal shelves again; only Golden Grahams S'mores treat bars remain at retail.
❓ People also ask
Is S'mores Crunch coming back?
It already did, briefly: February 2024, as a Golden Grahams S'mores limited run at Walmart. That run has ended, which fits the pattern — this cereal resurfaces roughly once a generation.
What was the difference between S'mores Crunch and Golden Grahams?
Chocolate and marshmallows. S'mores Crunch coated the graham squares in chocolate and added mini marshmallows; General Mills' own records list it under two names, S'mores Grahams and S'mores Crunch.
When was S'mores Crunch sold?
1982 to 1988 originally, then a short undated return in the 1990s, then the February 2024 Walmart limited run as Golden Grahams S'mores.
🧾 Sources
- Snack Food & Wholesale Bakery, Blast from the past: '80s favorite Golden Grahams S'mores cereal returns to Walmart (2024)
- Mental Floss, 9 Forgotten Short-Lived Cereals of the '80s and '90s (2026)
- MrBreakfast.com, S'mores Crunch Cereal (2005)