Sen-Sen

by F&F Foods

1894 – 2013 GONE FOREVER

Gone. Candy retailers report that the manufacturer discontinued it permanently in July 2013, though no announcement was ever made, so treat the month as approximate. The trademark renewal was never filed and the registration was cancelled in 2016. Packets still surface online as old stock.

Last verified Nov 2, 2026

Tiny black squares of breath perfume, shaken out of a little paper packet for well over a century. Generations of smokers chewed it to cover the evidence, which was more or less the point.

🧾 One more thingAs late as 2000 it was still made the old way: mixed in a vat, rolled thin, baked for 10 hours and broken into pellets, partly on original equipment. Its maker conceded it was "one of those items you either like or you don't."

Filed under: Candy & Gum · the ’70s & earlier

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📅 Timeline

1894Sen-Sen was in use by March 1894, the first-use date later sworn in its trademark registration; it was sold as a breath perfume by T.B. Dunn & Co. of Rochester, New York.
1981F & F Laboratories filed to register the Sen-Sen name, claiming two earlier registrations.
2000The Christian Science Monitor found it still made partly on original equipment and sold nationwide, though thinly.
2009F&F Foods, which also made Smith Brothers cough drops, went into an insolvency proceeding in March; it was sold to a lender's affiliate in February 2010.
2013Retailers report that the manufacturer permanently discontinued Sen-Sen in July.
2016With its renewal never filed, the Sen-Sen registration was cancelled on March 18.

❓ People also ask

Is Sen-Sen still made?

No. Retailers report it was permanently discontinued in July 2013, the trademark registration was cancelled in 2016, and no revival has been announced. Anything for sale now is old stock.

What was Sen-Sen for?

It was sold in the 1890s as a "cosmetic breath perfume", pitched especially at tobacco users. Its ingredients were imported from Bulgaria, Turkey, Greece and Italy.

Who made Sen-Sen?

It began with T.B. Dunn & Co. of Rochester, New York. By the 1980s it belonged to F&F, whose brands also included Smith Brothers cough drops and Daily C.

🧾 Sources

United States Patent and Trademark Office, SEN-SEN, U.S. trademark serial 73306738 (status record) (2016)
The Christian Science Monitor, Sen-Sen (2000)
PR Newswire, Gordon Brothers Group Funds Successful Turnaround of F&F Foods (2010)

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