Sky Bar

by Necco

1938 – 2018 IT CAME BACK

Back — Sky Bar died in 2018 when Necco collapsed, and then Louise Mawhinney, who ran a gift shop in Sudbury, Massachusetts and had never made candy in her life, bought the rights at auction and restarted production in 2019 with help from former Necco engineers. It is still made and sold today.

One chocolate bar divided into four sealed compartments — caramel, vanilla, peanut and fudge — so that eating it meant deciding which end you loved least. It lasted eighty years and then died alongside the company that made it.

🧾 One more thingNecco launched it in March 1938 with skywriting, sending planes to spell the name above American cities, and ran a fill-in-the-blank contest in the Boston Globe to go with it. The bar cost five cents and was sold as the first molded candy bar in the country to hide four different centers under one coat of chocolate.

Filed under: Candy & Gum · the ’70s & earlier

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