Pop Qwiz
Gone. Retrospectives say shelves were clear by 1993; nobody ever documented the exact end, and the trademark record proves only that it was long dead by 1999. Pop Secret retried the idea as Magic Colors around 2011 — also gone.
Last verified Nov 7, 2026
Pop Secret's microwave popcorn for kids popped in neon colors that deliberately didn't match the bag — buy one, guess the color, eat the evidence. The boxes even carried brain teasers.
Filed under: Snacks & Chips · the ’90s
📅 Timeline
- 1991General Mills filed the POP QWIZ trademark in March; sworn first use May 31, 1991.
- 1992Registered at the USPTO on June 30.
- 1993Pulled from shelves by 1993, per retrospectives — no exact end was ever documented.
- 1999The registration was cancelled on January 5 after General Mills filed no declaration of use — proof the brand was long dead.
- 2011Pop Secret retried colored popcorn as 'Magic Colors,' which also disappeared.
❓ People also ask
What colors did Pop Qwiz pop?
Neon shades that deliberately didn't match the bag — including a 'mystery' bag — so guessing was the game. Accounts disagree on the exact lineup, and every bag tasted the same.
When was Pop Qwiz discontinued?
Nobody documented it. Retrospectives say shelves were clear by 1993; the trademark record only proves it was dead well before the 1999 cancellation.
What were the box puzzles?
Match-Qwiz, Scramble-Qwiz and Riddle-Qwiz brain teasers printed on the packaging — the 'Qwiz' was the quiz.
🧾 Sources
- USPTO TSDR, POP QWIZ trademark record (first use May 31, 1991; cancelled 1999) (1991)
- Tasting Table, Whatever Happened To Pop Qwiz Popcorn From The '90s? (2024)
- The Impulsive Buy, WAYSNACK MACHINE: Pop Secret Pop Qwiz Popcorn (2017)