Doritos X-13D
Gone, at least by name. It went national in May 2007 and Frito-Lay pulled it when the sweepstakes ended that July. A cheeseburger Doritos later turned up under the Late Night banner, but X-13D itself never came back.
Last verified Nov 1, 2026
A Doritos flavor sold in a plain black bag with no name on it, and the customers were asked to name it. Most guessed cheeseburger. Six weeks later it was off the shelves, exactly as planned.
Filed under: Snacks & Chips · the ’00s & later
📅 Timeline
- 2007X-13D reaches some shelves in early May in an unlabeled black bag, and the name-the-flavor sweepstakes opens online on May 13.
- 2007The chip rolls out nationally in the third week of May, and by mid-June the sweepstakes has drawn about 100,000 entries.
- 2007Sweepstakes entries close on July 14, when Frito-Lay planned to pull X-13D from shelves with no relaunch under a new name.
- 2008Frito-Lay reports that 150,530 people took part, 43,467 submitted names, and the flavor sold three times as much as a typical limited edition.
❓ People also ask
What flavor was Doritos X-13D?
Frito-Lay never printed one on the bag. Online chatter settled on cheeseburger, with bloggers zeroing in on a Big Mac and some reading X-13D as X-MD, for Experiment-McDonald's.
Why was Doritos X-13D discontinued?
It was always meant to be temporary. Frito-Lay said in June 2007 that it would pull the chip when the sweepstakes ended on July 14 and had no plans for a national relaunch under a new name.
What name did Doritos pick for X-13D?
None was announced for the chip. Associate brand manager Jeremy Tucker said in 2008 that his favorite of the 43,467 submissions was Big Mac Attack and that there were no plans to bring the flavor back.
🧾 Sources
- Chief Marketer, Doritos Experiments with Sampling and Sweeps (2007)
- Chief Marketer, Campaign: Doritos X-13D (2008)