Mars Bar (American)

by Mars

1936 – 2002 RARE REVIVALS

Limited. The mass-market American Mars Bar has been gone since 2002 apart from that brief 2010–11 Walmart run; the only version you can reliably buy today is Ethel M's small-batch reissue. If you want a Mars bar off an ordinary shelf, you want the British one — a different candy bar wearing the same name.

Not the British one: the American Mars Bar was vanilla nougat and whole toasted almonds under milk chocolate, a fixture since 1936. Mars retired it in 2002 and handed the job to Snickers Almond, which is not the same bar and everyone involved knows it.

🧾 One more thingIt keeps clawing its way back and never quite sticks — a 2010 relaunch sold only at Walmart lasted until the end of 2011, and in 2016 Mars's own boutique arm, Ethel M, reissued the original caramel-free recipe at gourmet-chocolate prices. Confusing everything, the entirely different British Mars bar (caramel, no almonds) is still sold worldwide, which is why half the internet insists it never died at all.

Filed under: Candy & Gum · the ’70s & earlier

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