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AISLE 4 · CANDY & GUM
Jersey Milk
by Neilson
Gone since July 2025, when Mondelez Canada confirmed it was 'no longer producing Jersey Milk chocolate bars.' It was made only in Canada, so there is nowhere left to buy a fresh one.
Last verified Nov 8, 2026
Canada's plain milk chocolate bar, developed in 1924 by the Toronto dairy firm William Neilson Ltd. and still wearing the Neilson name a century later, through a long chain of chocolate-company takeovers.
🧾 One more thingIt was undone by its own stablemate. Mondelez said its review showed shoppers had moved to other plain milk chocolate bars — Cadbury Dairy Milk in particular, a brand Mondelez also owns.
Filed under: Candy & Gum · the ’70s & earlier
📅 Timeline
- 1924William Neilson Ltd., a Toronto dairy company, developed the Jersey Milk bar.
- 1987Neilson bought Cadbury's Canadian chocolate business.
- 1996Neilson sold its chocolate bars, including Jersey Milk, Mr. Big and Crispy Crunch, to Cadbury.
- 2025In July Mondelez Canada confirmed it had stopped producing Jersey Milk, citing low demand.
❓ People also ask
Why was Jersey Milk discontinued?
Mondelez Canada said a portfolio review found shoppers had shifted to other plain milk chocolate bars, especially Cadbury Dairy Milk.
Was Jersey Milk sold in the United States?
It was a Canadian bar; Mondelez said it was made only in Canada. The company said ending it caused no job losses.
🧾 Sources
- The Canadian Press via Global News, Mondelez Canada discontinuing Jersey Milk chocolate bars amid low consumer demand (2025)
- BNN Bloomberg (The Canadian Press), Mondelez Canada discontinuing Jersey Milk chocolate bars amid low consumer demand (2025)
- Wikipedia, Neilson Dairy (2026)
🕯️ Shoppers also mourned