Jackson's Vanilla Wafers
Gone. Ferrero, which bought Kellogg's cookie business in 2019, said in December 2022 that the last Jackson's Vanilla Wafers had been made and shipped. No revival has been announced; a fan petition started in 2024 asks for one.
Last verified Nov 4, 2026
The vanilla wafer Arkansas layered into banana pudding for generations, first baked in North Little Rock during the Depression. Bigger owners kept the name going long after the factory closed, until the last batch in 2022.
Filed under: Snacks & Chips · the ’70s & earlier
📅 Timeline
- 1933J.C., C.R. and W.A. Jackson opened the Jackson Cookie Company on Seventh Street in North Little Rock.
- 1939Sales reached $104,729, with only 2 percent made outside Arkansas.
- 2004Murray Foods, a Kellogg subsidiary, bought the brand and closed the North Little Rock plant.
- 2013Jackson Jumbles, the company's lemon cookie, were discontinued.
- 2019Ferrero bought Kellogg's cookie business, including Murray.
- 2022In December, Ferrero confirmed the last Jackson's Vanilla Wafers had been made and distributed.
❓ People also ask
Who made Jackson's Vanilla Wafers?
The Jackson Cookie Company of North Little Rock until 2004, then Kellogg's Murray Foods, and finally Ferrero, which owned Murray from 2019.
Is anyone trying to bring them back?
A Change.org petition started in October 2024 asks Murray to restore the old-fashioned wafers. Ferrero has said its decision is final.
Did Jackson's make other cookies?
Yes. Its lemon Jackson Jumbles were discontinued in 2013, nine years before the wafers.
🧾 Sources
- CALS Encyclopedia of Arkansas, Jackson Cookie Company (2025)
- Tie Dye Travels (Kat Robinson), Jackson's Vanilla Wafers (2026)
- Change.org, Restore Jackson's Old Fashioned Vanilla Wafers by Murray Biscuit Company (2024)