🐟
AISLE 6 · FAST FOOD
Fish McBites
by McDonald's
Gone since spring 2013. McDonald's always billed them as a limited-time Lenten item, so they weren't pulled in disgrace — they just never came back in the US. A similar fish-bites item tested in the UK and Ireland in 2024.
Last verified Nov 8, 2026
McDonald's chopped up the Filet-O-Fish's Alaskan pollock into poppable nuggets for Lent 2013 and sold them in 10-, 15- and 30-piece sizes — 'fun, poppable,' in the company's words, with a carton that fit a car's cup holder.
🧾 One more thingFish McBites were the first new Happy Meal entrée in about a decade. They didn't save the quarter: AP reported in March that McDonald's US February sales had fallen anyway.
Filed under: Fast Food · the ’00s & later
📅 Timeline
- 2013In January McDonald's announced Fish McBites for a limited time starting in February, a spin on 2012's Chicken McBites.
- 2013They went national in early February, including a seven-piece Happy Meal.
- 2013In March AP reported they had failed to lift February sales; the run ended after Lent.
❓ People also ask
When were Fish McBites sold?
Only in 2013, from early February through the Lent season, as a planned limited-time offer.
Will Fish McBites come back?
McDonald's has not brought them back in the US. A similar fish bites item was tested in the UK and Ireland in 2024.
🧾 Sources
- AP via Northwest Arkansas Democrat-Gazette, McDonald's turns to Fish McBites to boost sales (2013)
- AP via The Herald (Everett), McDonald's to put 'Fish McBites' in Happy Meals (2013)
- AP via Washington Examiner, Fish McBites fail to spark McDonald's sales (2013)
🕯️ Shoppers also mourned