Dreamery

by Dreyer's / Edy's

1999 – 2007 GONE FOREVER

Gone. CoolBrands still listed Dreamery as a selling brand in early 2007, then told the SEC that August it was no longer producing new inventory. No end date was announced, so 2007 is the year the filings bracket.

Last verified Nov 9, 2026

Dreyer's answer to Ben & Jerry's and Häagen-Dazs: a super-premium pint with about twice the butterfat of its everyday ice cream and flavors like Grandma's Cookie Jar. It became a bargaining chip in a merger, and died in exile.

🧾 One more thingDreamery wasn't killed by the company that made it. When Nestlé merged with Dreyer's in 2003, the Federal Trade Commission forced Dreyer's to sell Dreamery to rival CoolBrands for $10 million. Four years later CoolBrands itself was winding down.

Filed under: Frozen & Dairy · the ’90s

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📅 Timeline

1999Dreyer's launched Dreamery, a super-premium line with about 14 to 15 percent butterfat.
2000Dreyer's credited Dreamery and its Godiva ice cream with leading its sales growth.
2003As a condition of the Nestlé–Dreyer's merger, the FTC required Dreyer's to sell Dreamery to Integrated Brands, part of CoolBrands; the sale closed July 5.
2007CoolBrands said in August that it was no longer producing new inventory, and Dreamery disappeared with it.

❓ People also ask

What happened to Dreyer's Dreamery ice cream?

Dreyer's had to sell it to CoolBrands in 2003 to win approval for its merger with Nestlé. CoolBrands stopped producing ice cream in 2007, and Dreamery went with it.

Was Dreamery the same as Dreyer's Grand?

No. Dreamery was the super-premium line, with roughly twice the butterfat of Dreyer's Grand.

🧾 Sources

Spokesman-Review, Butterfat becoming a diet craze (1999)
SEC, Dreyer's Grand Ice Cream 10-K, fiscal 2000 (2001)
SEC, Dreyer's Grand Ice Cream Holdings 10-K, fiscal 2003 (2004)
SEC, CoolBrands International 20-F, fiscal 2007 (2007)

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