Coors Seltzer

by Molson Coors

2020 – 2021 GONE FOREVER

Gone in the US since July 2021, when Molson Coors stopped production and redirected its effort to Vizzy and Topo Chico Hard Seltzer. It is still sold in Canada.

Last verified Nov 8, 2026

Molson Coors launched its hard seltzer in October 2020 with a conservation pitch: help restore 87 million gallons of water to American rivers, roughly the hard seltzer Americans drank that summer. Nine months later, it was finished.

🧾 One more thingMolson Coors' postmortem was candid: seltzers 'line extended off existing beer brands don't perform as well as others.' Yet in Canada the same brand reached sixth place nationally within four months — and stayed.

Filed under: Drinks & Sodas · the ’00s & later

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📅 Timeline

2020Coors Seltzer launched in the US in October, pledging to help restore 87 million gallons of water through the Change the Course program.
2021In July Molson Coors told wholesalers it was discontinuing Coors Seltzer in the US.
2026Coors Seltzer was still listed by Canadian retailers such as PEI Liquor.

❓ People also ask

Why was Coors Seltzer discontinued?

Molson Coors said seltzers extended from existing beer brands didn't perform as well as standalone brands, and shifted resources to Vizzy and Topo Chico Hard Seltzer.

Is Coors Seltzer still sold anywhere?

Yes, in Canada, where it had reached a 3.7% share of the category within four months of launch.

🧾 Sources

Marketing Dive, MolsonCoors makes environmental case for Coors Seltzer launch (2020)
BeverageDaily, Molson Coors discontinues Coors Seltzer in the US (2021)
PEI Liquor Control Commission, Coors Seltzer (2026)

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