Bill & Ted's Excellent Cereal
Gone. The cereal's trademark records a first sale on April 30, 1991; the application was abandoned in May 1992, and every account describes a short run, so 1992 is a soft end. No reissue came with 2020's Bill & Ted Face the Music.
Last verified Nov 8, 2026
Ralston poured the time-traveling slackers into a bowl in 1991: cinnamon cereal with music-themed marshmallows, phone-booth cassette holders packed with the box, and the promise of 'A Most Awesome Breakfast Adventure.'
📅 Timeline
- 1991The cereal's sworn first use in commerce was April 30, under licensor Nelson 1991 Inc., with Ralston making it.
- 1991On July 18 Arsenio Hall handed Alex Winter a box on his show and dared an audience member to eat a bowl.
- 1992The trademark application was abandoned in May; the cereal had a short run and turned up in discount stores before vanishing.
❓ People also ask
What was in Bill & Ted's Excellent Cereal?
Cinnamon-flavored pieces with music-themed marshmallows. Boxes carried phone-booth-shaped 'Tape Totes' for cassettes and postcards of Bill and Ted with historical figures.
When was Bill & Ted's cereal discontinued?
No one dated its end, but every account describes a short run in 1991 and 1992, and the trademark application was abandoned in May 1992.
🧾 Sources
- USPTO TSDR, BILL & TED'S EXCELLENT CEREAL trademark record (serial 74185208) (1991)
- Wikipedia, Bill & Ted's Excellent Cereal (2026)
- billandted.org, Collectibles – Bill & Ted's Excellent Cereal (2010)