King Vitaman

by Quaker

1968 – 2019 GONE FOREVER

Yes — King Vitaman was discontinued in 2019 after 51 years on shelves, and it has not come back.

Crown-shaped corn puffs with modest sugar and a benevolent monarch on the box, quietly ruling the grocery store's bottom shelf for five decades. PepsiCo dethroned him in 2019, citing declining sales.

🧾 One more thingThe FDA wouldn't allow a cereal to be called 'King Vitamin,' so Quaker swapped an i for an a — and from 1971 to 1977 the king was played on boxes and in commercials by real-life vaudevillian George Mann.

Filed under: Cereal · the ’70s & earlier

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