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AISLE 6 Β· FAST FOOD
Garden Sensations Salads
by Wendy's
Gone. Wendy's replaced the whole roster in July 2010 with Apple Pecan Chicken, BLT Cobb, Spicy Chicken Caesar and Baja salads, priced about a dollar higher. Wendy's still sells salads; the Garden Sensations name and lineup are what's gone.
Wendy's bid to beat casual-dining chains at their own salad, sold as a full entrΓ©e rather than a side of iceberg. Mandarin Chicken was the favorite, and the line lasted eight years before a pricier lineup moved in.
π§Ύ One more thingAnalysts credited the salads with helping Wendy's chase Burger King for the No. 2 spot: Technomic had Wendy's $1.5 billion behind in 2002 and only $600 million behind a year later. A former Wendy's marketing chief called the line "a big hit for us."
Filed under: Fast Food Β· the β00s & later
π―οΈ Shoppers also mourned