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AISLE 3 · CEREAL
Urkel-Os
by Ralston
Gone — Urkel-Os lasted well under a year and Ralston never revived it. No source pins an exact discontinuation date; 1992 is the year every account points to.
Strawberry-and-banana cereal loops sold on the face of Steve Urkel, launched at the precise moment America could not get enough of him. Ralston learned inside a year that a catchphrase is not a flavor.
🧾 One more thingRalston was the cereal aisle's licensing specialist — the same outfit behind Ghostbusters and Nintendo cereals — and Urkel-Os arrived at the peak of Family Matters. It was gone in under a year, and sealed 1991 boxes now change hands among collectors for far more than a box of cereal ever cost.
🕯️ Shoppers also mourned