Tab

by Coca-Cola

1963 – 2020 GONE FOREVER

Yes — Tab was discontinued in 2020 after 57 years on shelves, and it has not come back.

Coca-Cola’s original diet soda and the unofficial beverage of pink aluminum. It survived saccharin scares and four decades of newer rivals — until the great portfolio purge of 2020 finally got it.

🧾 One more thingDevoted fans known as ‘Tab hoarders’ saw the end coming and cleared entire warehouse shelves. Fifty-seven years is a good run for any can.

Filed under: Drinks & Sodas · the ’70s & earlier

🎲 Remember another one 🛒 Test your memory

🕯️ Shoppers also mourned