Surge

by Coca-Cola

1997 – 2003 RARE REVIVALS

Surge left shelves around 2003 and now only reappears for occasional limited-time revivals.

Coca-Cola’s fluorescent answer to Mountain Dew, marketed with the subtlety of a monster truck rally. It fueled a generation of LAN parties before quietly vanishing from shelves in 2003.

🧾 One more thingA fan campaign called the SURGE Movement crowdfunded a billboard outside Coca-Cola’s headquarters — and it worked. A 2014 online re-release sold out in hours.

Filed under: Drinks & Sodas · the ’90s

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