Super Mario Cereal

by Kellogg's

2017 – 2018 GONE FOREVER

Gone. Kellogg's and Nintendo sold it as a limited edition from December 2017. US reports stop in 2018, the year it reached Mexico, and it did not return for the 2023 Super Mario Bros. Movie. No end date was announced, so 2018 is approximate.

Last verified Nov 9, 2026

Berry-flavored puffs with marshmallow Super Mushrooms, 1-Up Mushrooms and question blocks, in a box that doubled as a video game accessory. It was Nintendo's first branded cereal since the 1988 Cereal System, and a limited edition.

🧾 One more thingTapping the box on a Nintendo Switch running Super Mario Odyssey unlocked in-game coins and hearts, so the box worked like an amiibo. By March 2018 Kellogg's had quietly removed the chip, and new boxes were just boxes.

Filed under: Cereal · the ’00s & later

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📅 Timeline

2017Nintendo and Kellogg's announced Super Mario Cereal on November 30, with US boxes on shelves from December 11.
2018By March, boxes were on sale without the amiibo chip.
2018In October the cereal launched in Mexico, a year after the US; US reports of it stop.

❓ People also ask

Can you still buy Super Mario Cereal?

No. It was a limited edition sold from late 2017 into 2018 and has not been re-released, including for the 2023 movie.

How did the Super Mario Cereal box work with the Switch?

The box had an NFC chip that worked like an amiibo: tapped on a Switch running Super Mario Odyssey, it gave the player coins or a heart once a day. Later boxes dropped the chip.

🧾 Sources

Nintendo of America / Kellogg's release via CGMagazine, Super Mario Cereal from Kellogg's Makes Breakfast a Playful Experience (2017)
Nintendo Life, Super Mario Cereal will start milking the franchise on 11th December in the US (2017)
Nintendo Life, You Can Now Buy Super Mario Cereal Without The amiibo Functionality (2018)
Nintenderos, El Super Mario Cereal se estrena oficialmente en México (2018)

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