Squeezit

by General Mills

1985 – 2001 GONE FOREVER

Yes — Squeezit was discontinued in 2001 after 16 years on shelves, and it has not come back.

Sugary drink in a soft plastic bottle you crushed with your bare hands — half beverage, half stress toy. A lunchbox status symbol for 15 straight years.

🧾 One more thingLater versions shipped with color-changing tablets you dropped in yourself, turning lunch into a chemistry experiment.

Filed under: Drinks & Sodas · the ’80s

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