South Beach Diet Frozen Meals
Gone since fall 2008. Nutrisystem bought the South Beach Diet name in 2015 for $15 million and relaunched it as a home-delivery program — the supermarket frozen meals never returned.
Last verified Nov 7, 2026
Kraft turned low-carb mania into a full South Beach Diet grocery line — frozen pizzas and entrées included — announced in January 2005 and on shelves by spring. The diet faded, and the freezer case went with it.
Filed under: Frozen & Dairy · the ’00s & later
📅 Timeline
- 2005January 7 — Kraft announces the South Beach Diet grocery line under license, about 27 products including frozen pizzas and entrées; they reach shelves that spring.
- 2008Early in the year Kraft renames the line South Beach Living — then kills the roughly dozen frozen entrées that fall.
- 2009February — AP documents shoppers stocking up on the last South Beach Living frozen boxes; the brand disappears from Kraft's annual report after being named every year through 2008.
- 2015December 17 — Nutrisystem buys the South Beach Diet brand for $15 million.
- 2017Nutrisystem relaunches South Beach Diet as a direct-to-consumer meal-delivery program — not a return to supermarket freezers.
❓ People also ask
When were South Beach Diet frozen meals discontinued?
In the fall of 2008, when Kraft eliminated the line's roughly dozen frozen entrées — by then renamed South Beach Living. AP covered shoppers buying up the last boxes that winter.
Can you still buy South Beach Diet meals?
Only through the diet brand's delivery program lineage — Nutrisystem bought the name in 2015 and relaunched it in 2017 as home-delivered meals. The Kraft-era supermarket frozen line never returned.
🧾 Sources
- Reuters (via NBC News), Kraft to launch South Beach Diet brand foods (2005)
- AP (via Honolulu Advertiser), Slow-selling brands are doing a disappearing act (2009)
- SEC EDGAR, Nutrisystem acquisition of the South Beach Diet brand (SEC exhibit) (2015)
- Prepared Foods, Kraft drops Diet in favor of Living (2008)