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AISLE 1 · DRINKS & SODAS
SoBe
by PepsiCo
SoBe has never been officially discontinued — PepsiCo insists it still exists — but it has all but vanished from U.S. shelves.
Lizard-branded elixirs with dragonfruit flavors and vaguely mystical energy claims. After Pepsi bought the brand, the lineup shrank year by year until it quietly slithered off shelves.
🧾 One more thingPepsiCo said as recently as late 2024 that SoBe ‘hasn’t been nationally discontinued,’ yet the brand’s social accounts have been dark since 2018. Not dead — just nearly impossible to find.
Filed under: Drinks & Sodas · the ’90s
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