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AISLE 2 · SNACKS & CHIPS
SnackWell's Devil's Food Cookies
by Nabisco
Yes — SnackWell's Devil's Food Cookies was discontinued in 2022 after 30 years on shelves, and it has not come back.
The marshmallowy, fudge-glazed cookie cake that ruled the fat-free 1990s, back when 'no fat' was a health halo you could eat by the sleeve. Nabisco's diet-era darling outlived the very trend that made it, hanging on until 2022 before the brand quietly folded.
🧾 One more thingSnackWell's got so big it lent its name to a psychology term — the 'SnackWell's Effect,' the way people happily overeat a treat they've been told is guilt-free, often blowing past the calories they thought they were saving. By 2019 the 'fat-free' cookies quietly weren't anymore, carrying 3 grams of fat per serving under an 'improved' recipe.
Filed under: Snacks & Chips · the ’90s
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