Seven Up Bar
Gone. Pearson's says the bar ended in the 1970s and most accounts say 1979, though the co-owner who took credit for killing it joined in 1981. A candy trademark dates the name to 1919; most histories just say the 1930s.
Last verified Nov 4, 2026
One bar split into seven little chambers, each with a different filling, built in St. Paul by a crew of ten. It was famous, it was fiddly, and it lost a dime on every bar.
Filed under: Candy & Gum · the ’70s & earlier
📅 Timeline
- 1919The SEVEN UP candy trademark claims first use on March 1, a decade before the soda went on sale.
- 1951Pearson's bought the bar's original maker, Trudeau Candy.
- 1959Pearson's opened its West 7th Street plant in St. Paul, reportedly paid for by selling the Seven Up name to the soda company.
- 1979The bar ended around this year; the company says only that it was the 1970s.
- 2004The SEVEN UP candy registration, held by the soda company, was cancelled.
❓ People also ask
Why was the Seven Up bar discontinued?
Cost. It took 10 workers to make and lost a dime a bar, according to Pearson's co-owner. The popular story of a late trademark fight doesn't fit his account, in which the name had already been sold in the 1950s.
Was the Seven Up bar named after 7UP?
Apparently not. The candy trademark claims use from 1919, before the soda existed, though that filing belongs to the soda company rather than Pearson's.
Can you still buy a Seven Up bar?
No. Pearson's has not revived it, and the company closed its St. Paul plant in September 2026.
🧾 Sources
- USPTO, SEVEN UP trademark status (serial 72155943)
- Pearson's Candy Company, Pearson's heritage
- Congressional Record, Star Tribune article on Pearson's, entered by Rep. Bruce Vento (1999)
- Wikipedia, Pearson's Candy Company