Rice Krispies Gluten Free

by Kellogg's

2011 – 2015 GONE FOREVER

Gone. Kellogg's said in spring 2015 that it had stopped production because of disappointing sales, and pointed shoppers toward its other gluten-free products. This entry covers the US box. Regular Rice Krispies still contain malt flavoring and are not gluten-free.

Kellogg's first-ever gluten-free cereal, and a rare mainstream box that celiac families could pour without reading the label twice. It still snapped, crackled and popped. It just didn't sell, and it was gone in four years.

🧾 One more thingRegular Rice Krispies aren't gluten-free because of barley malt. Removing it wasn't enough, so Kellogg's switched to whole-grain brown rice, made the cereal in a separate facility, and tested every batch.

Filed under: Cereal · the ’00s & later

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