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AISLE 1 · DRINKS & SODAS
Red Bull Simply Cola
by Red Bull
Gone in the US. Red Bull North America halted production in July 2011 and sold off remaining stock, while keeping the cola in about 20 other markets. A reformulated Organics by Red Bull Simply Cola got a small US test in 2018 and is not on Red Bull's US product list today.
The energy-drink giant's run at Coke and Pepsi, pitched as an all-natural cola with no phosphoric acid or preservatives. Three years later Red Bull stopped making it in the US and declined to say why.
🧾 One more thingThe recipe used coca leaf extract, and in 2009 a German lab found traces of cocaine, so several German states pulled it. The federal risk agency ruled it harmless: you would need about 12,000 litres to reach the lowest dose with any effect.
Filed under: Drinks & Sodas · the ’00s & later
🕯️ Shoppers also mourned