Puffa Puffa Rice

by Kellogg's

1967 – 1975 GONE FOREVER

Gone. Kellogg's swore to the trademark office that it was on sale from April 1967, and boxes were still being redesigned in 1973. The 1975 US end is the commonly reported year, not a documented date; the trademark lapsed in 1989.

Last verified Nov 9, 2026

Kellogg's 1967 puffed rice sweetened with brown sugar, launched on a Hawaiian theme with the cereal riding in on a surfboard. It lasted about eight years in America before being phased out.

🧾 One more thingIt crossed the Atlantic too: one British box showed the puppet Sooty waving a magic wand over the bowl. It also turns up as a breakfast prop in Alan Ayckbourn's 1973 comedy Table Manners.

Filed under: Cereal · the ’70s & earlier

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📅 Timeline

1967Kellogg's began selling Puffa Puffa Rice on April 11, according to its trademark filing.
1972A box redesign featured a toy steam locomotive.
1973A box showed Sooty waving a magic wand, and the cereal appeared in Alan Ayckbourn's play Table Manners.
1975Puffa Puffa Rice was phased out in the US around this year.
1989The trademark expired after Kellogg's did not renew it.

❓ People also ask

What was Puffa Puffa Rice?

A Kellogg's puffed rice cereal sweetened with brown sugar, sold from 1967 with a Hawaiian surfing theme.

When was Puffa Puffa Rice discontinued?

It was phased out in the US in the mid-1970s, usually dated to 1975. Kellogg's let the trademark expire in 1989.

🧾 Sources

USPTO TSDR, PUFFA PUFFA RICE trademark record (serial 72269145) (1967)
Wikipedia, Puffa Puffa Rice (2026)
MeTV, Lost breakfast cereals of the 1960s and 1970s (2026)

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