Product 19

by Kellogg's

1967 – 2016 GONE FOREVER

Yes — Product 19 was discontinued in 2016 after 49 years on shelves, and it has not come back.

Lightly sweetened vitamin flakes in a no-nonsense red-and-white box, built for grown-ups in a hurry while the kids got the cartoons. Kellogg's slowly starved its distribution through the 2010s, then made it official in 2016.

🧾 One more thingThe name was a placeholder that stuck — by most accounts it was simply the 19th product in Kellogg's development pipeline when it launched in 1967 to answer General Mills' Total.

Filed under: Cereal · the ’70s & earlier

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