The Natural
Gone. It went national in early 2009 and had vanished by April 2010, when CBS News found no Natural pizza on the menu; a Pizza Hut manager later said it was dropped from the national menu. No exact end date was announced.
Last verified Nov 9, 2026
Pizza Hut's 2008 attempt at a virtuous pie: a honey-sweetened multigrain crust, organic tomato sauce and a box made from recycled card. It went national in early 2009 and was gone before the next spring.
Filed under: Fast Food · the ’00s & later
📅 Timeline
- 2008Pizza Hut launched The Natural in Dallas in July, at $9.99 for a medium one-topping pizza, and tested it in Tampa.
- 2009In January Pizza Hut announced a menu-wide move to natural ingredients and took The Natural national.
- 2010CBS News reported in April that the pizza was no longer on the menu; in June a Pizza Hut purchasing manager said it had been discontinued nationally.
❓ People also ask
What was on Pizza Hut's The Natural?
A multigrain crust made with five whole grains and sweetened with honey, sauce from organic vine-ripened tomatoes, and toppings such as the Natural Rustica's Italian sausage, Roma tomatoes and fire-roasted red peppers.
When did Pizza Hut stop selling The Natural?
It was gone from the national menu by spring 2010, about a year after going nationwide. Pizza Hut never announced the date.
🧾 Sources
- Pizza Hut press release via Franchising.com, Pizza Hut Introduces The Natural Pizza Made With Natural Ingredients (2008)
- Nation's Restaurant News, Pizza Hut tests Natural pizza (2008)
- Pizza Hut press release via Franchising.com, Pizza Hut Debuts Menu-Wide Transition to All-Natural Ingredients (2009)
- CBS News, Pizza Hut quietly hops off the all-natural bandwagon (2010)