Philadelphia Snack Bars

by Kraft

1999 – 2005 GONE FOREVER

Yes — the Snack Bars vanished around 2005 and never returned. Today's Philadelphia Cheesecake Crumble cups are a different dessert wearing the family name.

Refrigerated cheesecake bars on a graham crust with a ribbon of strawberry jam down the middle — dessert masquerading as a lunchbox snack. Kraft was proud enough to brag to Wall Street about inventing 'an entirely new category.'

🧾 One more thingKraft's official cause of death, delivered years later: 'challenges within manufacturing capabilities.' More than 51,000 petition signatures want them back; the 2021 Cheesecake Crumble cups are a consolation prize, not a comeback.

Filed under: Frozen & Dairy · the ’90s

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