Pepsi Fire
Gone. The 2017 run was both its US debut and its farewell — versions of Pepsi Fire had knocked around overseas markets in the 2000s, but it has never returned to American shelves.
Last verified Nov 6, 2026
Pepsi's cinnamon cola arrived with the tagline "Starts Cold, Finishes Hot" and exactly eight weeks to live. The internet spent most of that window deciding it tasted like a dare, and Pepsi never argued for a second summer.
Filed under: Drinks & Sodas · the ’00s & later
📅 Timeline
- 2017PepsiCo announced Pepsi Fire on May 11 — a limited-edition cinnamon cola with the tagline "Starts Cold, Finishes Hot" — and shipped it nationwide on May 22 in 20-ounce bottles and 12-can packs.
- 20177-Eleven poured an exclusive Pepsi Fire Slurpee through the end of June, while every bottle carried a Snapchat code that unlocked a Pepsi mobile game.
- 2017The eight-week run and its Snap-Unlock-Win promotion closed on July 16, and Pepsi Fire left shelves for good; PepsiCo's holiday novelty that November was Salted Caramel, not a Fire encore.
❓ People also ask
Why was Pepsi Fire discontinued?
It wasn't cancelled midstream — it was built as an eight-week limited edition, on sale May 22 through July 16, 2017, and simply never brought back. The reviews made the decision easy to understand.
What did Pepsi Fire taste like?
A cinnamon-flavored cola. PepsiCo pitched it as "Starts Cold, Finishes Hot"; the reception was hostile enough that Philadelphia press ran a full pan within days of launch.
Will Pepsi Fire come back?
Nothing suggests so. It has not appeared in any US lineup since 2017, and PepsiCo's later novelty colas went in other directions entirely.
🧾 Sources
- PepsiCo, Pepsi Turns Up The Heat This Summer With Release Of Limited-Edition Pepsi Fire (2017)
- BeverageDaily, Pepsi launches Pepsi Fire: Cola with a cinnamon twist (2017)
- CBS News Detroit, Pepsi Releases Limited-Edition Pepsi Fire (2017)
- Hypebeast, Rare 2000s Pepsi Fire Flavor Makes Its Way Stateside in Slurpee Form (2017)