Pepsi Edge

by Pepsi

2004 – 2005 GONE FOREVER

Gone — discontinued at the end of 2005 after roughly a year on shelves, the same fate that met Coca-Cola C2 across the aisle. PepsiCo has never revived the name.

Half the sugar, half the calories and all of the confusion: Pepsi's first mid-calorie cola, sweetened with a blend of corn syrup and Splenda, arrived in 2004 to fight Coca-Cola C2 for a market that turned out not to exist. Both sides lost.

🧾 One more thingPepsiCo announced Edge in March 2004 and, on May 17, 2005, announced it was dropping it by year's end; a company spokesman explained that drinkers who wanted fewer calories simply wanted zero. Pepsi tried the same idea again as Pepsi Next in 2012, and that eventually met the same end.

Filed under: Drinks & Sodas · the ’00s & later

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