Ouch! Bubble Gum

by Amurol

1989 – 2010 IT CAME BACK

Back. The original faded out after 2010, its last documented year on sale, and Wrigley let the trademark lapse in 2021. Iconic Candy announced a revival in April 2024, and the grape, watermelon and strawberry tins are on sale again.

Last verified Nov 8, 2026

Bubble gum dressed as first aid: every piece wrapped to look like a bandage, sold in a metal tin made to look like a box of them. Amurol started selling it in June 1989, and scraped knees were never the same.

🧾 One more thingThe '2009' death date fans repeat is really the year Wrigley redesigned it with new packaging and a bubblegum flavor. Wrigley's own site still listed Ouch! at the end of 2010.

Filed under: Candy & Gum · the ’80s

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📅 Timeline

1989Amurol's sworn first use of the Ouch! name for bubble gum was June 19.
1990The Ouch! trademark was registered in April.
2009Wrigley redesigned the gum in October, adding new packaging and a bubblegum flavor.
2010Wrigley filed a sworn declaration of continued use in April, and its website still listed the gum in December — the last documented sale.
2021The trademark registration was cancelled in October after no renewal was filed.
2024Iconic Candy announced in April that Ouch! Bubble Gum would return.

❓ People also ask

Is Ouch! gum still made?

Yes. Iconic Candy relaunched it after an April 2024 announcement, in a tin of grape, watermelon and strawberry pieces.

When was Ouch! gum discontinued?

The original was sold until at least the end of 2010. The often-quoted 2009 date is when Wrigley redesigned it.

🧾 Sources

USPTO TSDR, OUCH! trademark record (serial 73820622) (1989)
Wikipedia, Ouch! (gum) (2026)
PR Newswire, Back by Popular Demand: Iconic Candy Announces the Return of Bubble Jug (2024)
Nassau Candy, Ouch Bubble Gum 2 oz Tin (2025)

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