OK Soda

by Coca-Cola

1993 – 1995 GONE FOREVER

Yes — OK Soda was discontinued in 1995 after 2 years on shelves, and it has not come back.

Coca-Cola’s cynical swing at Generation X: a murky fruit-cola sold in flat gray cans covered in bleak comic-book art, under a slogan that promised only that ‘things are going to be OK.’ It never escaped its test markets, fizzling out in 1995 before any national launch.

🧾 One more thingCans printed a hotline — 1-800-I-FEEL-OK — that walked callers through a mock personality test, and the campaign openly courted people who hated advertising. Coke moved about a million cases, decided that wasn’t enough, and it has never come back.

Filed under: Drinks & Sodas · the ’90s

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