π
AISLE 5 Β· FROZEN & DAIRY
Nightfood Ice Cream
by Nightfood
Gone. The company's own annual report for the year ending June 2024 says ice cream production was discontinued and might resume only if its direct-to-consumer business reaches scale. Supermarkets had already dropped it a year or more earlier.
Ice cream marketed as a sleep-friendly late-night snack, aimed squarely at people already raiding the freezer at 10 p.m. It reached about 1,800 supermarkets by 2021, retreated to hotel lobby shops, and was discontinued in 2024.
π§Ύ One more thingNightfood floated a Pickles For Two flavor for pregnancy cravings on April Fools' Day 2020, then really launched it a year later with the American Pregnancy Association's seal on the pint. In 2024 its parent company bought a hotel-robotics business instead.
Filed under: Frozen & Dairy Β· the β00s & later
π―οΈ Shoppers also mourned