Mountain Dew Pitch Black

by PepsiCo

2004 – 2019 RARE REVIVALS

Limited — Pitch Black has never held a stable place in the lineup. It launched as a 2004 Halloween special, spent 2016 to 2019 as a permanent flavor, was discontinued, and came back in January 2023. Treat any sighting as temporary and stock up accordingly.

A Halloween-season Mountain Dew dyed the color of ink and tasting overwhelmingly of grape, whatever the marketing said about dark citrus punch. It has spent two decades being killed and resurrected on a rotating schedule.

🧾 One more thingPepsi insisted it was a dark citrus punch; drinkers insisted it was grape, and demanded it back anyway. It returned in 2011 by popular demand, went fountain-only at Speedway stores in 2016, was promoted to a permanent flavor from 2016 to 2019, got cut again — then reappeared in January 2023 alongside zero-sugar and energy-drink versions.

Filed under: Drinks & Sodas · the ’00s & later

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